Belle Avery founded Apelles Entertainment in 2009 to develop and produce globally minded successful commercial quality feature films and television with focus on franchises adapted from best selling novels, as well as original stories with global content. Apelles Entertainment’s goal is to be a leader in globally successful commercial projects that attract global partnerships dedicated to quality projects.
Is the story worth being told? Does it have “content”? Who are the target audiences and how do we maximize the global audience entertainment experience? Detailed and thoughtful answers to these questions and others guide Apelles through successful development, production and distribution of its entertainment product.
Apelles is driven by its respect for the key contributions of talent on a global level in all areas and we encourage these partnerships with participation creating an opportunity for financial success to be shared on a global level.
Our Company has the highest respect for TV and movie-going audience of all ages. They are our income source for our entertainment products, therefore they are our highest priority element. We spend a great deal of time focusing on what they want. Without them there is no industry.
Whether franchise/trans-media projects, small films, or television, their budgets have to be appropriate to the project, its casting, and the size of its audience. At one level, the film makes money, at another, it does not because the increase does not produce a more-than-proportional increase in the audience revenue. While niche marketing is crucial for smaller projects, trans-media projects are handled on a much larger scale. Understanding these principles is important in assuring our success.
Belle Avery is a registed member of The Writer’s Guild of America. Apelles Entertainment website and its content Copyright 2009 Apelles Entertainment, Inc. All rights reserved.
